Utter the words ‘instant noodles’ here in the UK, we think of one of hangovers greatest cures, the trusted Pot Noodle. However, things are about to change thanks to Japanese duo Rie Crowley and Mamiko Crimmins who believe it is about time the UK ditch the university student staple and experience this traditional culinary delight properly, in true Japanese style, so rather brilliantly they boiled up the Guilty Noodle concept.
Instant noodles are synonymous with Japanese culture, invented by Momofuku Ando 1958 for Nissin, the brand leader added the convenience of the cup in 1971. 96 billion servings of instant noodles are consumed around the world each year.
Amazingly despite some of the world’s most innovate technology originating from Japan, a public poll devised in 2000 suggested that the instant cup noodle is the thing that Japanese are most proud of inventing. There is clearly a lot of 3-minute love out there.
Popping up in Shoreditch with a 10 seater restaurant Guilty Noodle is about everything Japanese, and believe it or not there is a lot more than just hunting down Pokémon that the land of the rising sun has to offer. This September the doors to London’s first and only ‘instant noodle’ bar will open with over 20 noodle varieties and a range of weird and wonderful flavourings, sprinkles and toppings to mix and match in over 100 different ways all for five pounds a pot.
But…it’s not all about the noodles. The pair are very much about educating the UK about their customs and culture and with this in mind a calendar of creative workshops and events are planned for in store which include sake tasting, Kyokushin Karate lessons, Japanese calligraphy art workshops, Karaoke sessions and retro computer gaming sessions, all open to the public and advertised via the Guilty Noodle social media channels and website.
Guilty Noodle stocks a variety of Japanese toys, games, sweets and unimaginable items you never realised you needed like powdered sushi making kits.
This is the first one stop shop for real Japanese instant noodles in the UK, opening Unit 8 Old Street Underground Station EC1 on Tuesday 6th September 2016.